About Us
About Us Why we are the best By combining
innovation with technical expertise, we help sellers optimize
About Us
By combining innovation with technical expertise, we help sellers optimize their home sale.
Our Story
From Local Expertise to PropTech Innovation
Keith Robert Gordon’s journey began in 1984 as a Florida real estate broker with a simple mission: protect clients’ interests through expert negotiation and market knowledge. Over four decades and $1.52 billion in transactions later, that mission evolved into something bigger—a vision to transform how real estate works for everyone.
Building the Foundation
What started with Altru Realty—a boutique brokerage focused on personalized service and strategic pricing—grew into a comprehensive ecosystem of solutions. When Keith recognized that traditional real estate processes were failing both agents and clients, he didn’t just adapt—he innovated.
Technology Meets Experience
GetMoreOffers.com emerged from a critical insight: sellers needed more than listings, they needed competitive advantage. By combining Keith’s decades of negotiation expertise with modern technology, we created a platform that generates multiple offers and maximizes property values—proving that strategic marketing and pricing psychology could be systematized.
As a licensed mortgage broker, Keith saw firsthand how disconnected the financing, title, and transaction processes had become. New Frontier Title was born to streamline closings and protect all parties with the same fierce advocacy that built his reputation.
The ShowingBee Vision
Today, our PropTech innovation team is building ShowingBee—the next evolution in real estate intelligence. We’re creating tools that make the market transparent for agents, remove friction for buyers and sellers, and help landlords and tenants connect efficiently. It’s technology designed by people who’ve lived every side of thousands of transactions.
Why We’re Different
We’re not a tech company trying to understand real estate. We’re real estate professionals who mastered technology to solve real problems. With over 5,000 homes sold since 2015 and 500+ annual closings, we’ve stress-tested every solution in the market. Now we’re sharing that advantage with everyone in the ecosystem.
From negotiation tables to PropTech platforms, our mission remains unchanged: make real estate make sense—for everyone involved.